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The evaluation is based upon a short list of criteria that is in line with the strictest standards of the respective industry. The aggregate assessments (the "Ranking") as well as the individual criteria are published on the NGO´s webpage. To identify the green, yellow and red light companies, the percentage of achieved points in relation to the total possible points was determined. From 60% of the possible points on the company receives a green light, from 30% on a yellow light.

Have you ever realized that a real person somewhere far away picks your bananas, sews your t-shirt and solders your mobile phone? Unimaginable many products come from distant countries as China, India, Kenya, Ghana and Bangladesh. Beyond our sight countless workmen are working too many hours for too little money, forests are chopped, soils are worn-out and major rivers are already polluted. You do not see anything of these severe conditions reflected in shiny packages and pretty advertisements. But luckily there is a brand on all products.

Rank a Brand assesses the green and fair policy that brands have published on their website on the basis of a sharp question list. Brands that are not open are not able to earn points, brands that do justify publicly do earn points. Slick marketing language does not score points, well-founded information does. Regular topics include: labour conditions, environment and climate.